Content Strategy
+ Initial consultation to understand client goals
+ Basic content planning for the month
Monthly Content Calendar
+ X2 social media posts a week across necessary social channels (x8 monthly)
+ 1 SEO optimized blog piece
+ Basic keyword research and optimizationMonthly Reporting
+ Basic content performance metrics (page views, engagement)
Social media post graphics
+ Graphics to support social media posts, including images, simple illustrations, and visual enhancements.
Basic website graphics (banners, icons) Ad graphics for digital campaigns
+ Create graphics for digital ad campaigns, including social media and display ads.
Simple branding adjustments
+ Minor adjustments to existing branding elements, such as color tweaks or font changes.
Reporting
+ Standard report with no additional analysis or recommendations
+ Monthly Reporting callAccount management
+ Management and scheduling of social posts (on max three channels) - Basic account management including calls, data tracking and channel monitoring
Community management
+ Basic community management
Strategy
+ Limited strategy timing across platforms
Ad Campaign Setup
+ Account creation and configuration
+ Basic keyword research and selection
+ Ad copywriting for one ad group
+ Basic account campaign setup and tracking: Search and Display remarketingCampaign Management
+ Bid adjustments, monitoring and performance tracking
+ Basic search terms management
- adding new keywords and negative keywords
Basic ad extensions setup
(e.g., sitelinks, callouts)
Basic performance metrics
(clicks, impressions, CTR and conversions)
Communication
+ Fortnightly status meetings (every two weeks) to discuss project progress and updates.
+ Monthly performance meetings to review key metrics and achievements.
+ Daily communications to address urgent matters and maintain regular contact.Team Coordination
+ Coordination and oversight of involved teams to ensure they meet project requirements.
Reporting
+ Standard reporting with essential project data and metrics.
+ Progress tracking and basic performance analysis.
