MISSION
British Language Centre (BLC), based in the south of Italy, set out to modernise its identity and reach a new generation of English learners. With a mission to bring language to everyone, BLC needed more than just a digital presence—it needed a brand that felt alive, relevant, and aspirational, particularly for younger audiences navigating a globalised world.
DIRECTION
We reimagined the brand from the ground up, taking inspiration from the iconic MIT logo to create a bold, geometric visual identity. The project included a custom logo, full branding suite, website design, social media assets, printed posters, and brochures. The visual language combines vibrant colours, dynamic layouts, and clean typography to make the brand feel fresh and accessible, while still grounded in educational credibility.
RESULT
The final identity system is designed to work across digital and physical spaces, using consistent messaging and visual cues to build recognition and trust. With multilingual functionality, SEO-led content, and flexible social templates, BLC is now equipped to grow its reach while staying relevant to a younger, digitally native audience.
