Content Strategy
+ Comprehensive content strategy development and ongoing refinement
+ Content planning for the month with advanced SEO and marketing strategyMonthly Content Calendar
+ Detailed monthly content calendar with topics, keywords, content types, and distribution plans
Content Creation
+ X2 SEO-optimized blog piece
+ Creation and distribution of x2 newsletter emails to the client’s subscribers
+ Advanced keyword research and optimizationMonthly Reporting
+ In-depth content performance metrics, including ROI analysis
Reporting
+ Enhanced report with additional analysis and recommendations
+ Monthly Reporting call Account management
+ Management and scheduling of social posts (on max three channels)
+ Account management including calls, data tracking and channel monitoringCommunity management
+ Enhanced community management
Community engagement
+ Enhanced community engagement outreach
Strategy
+ Enhanced strategy timing across platforms
Social media post graphics
+ Graphics to support social media posts, including images, simple illustrations, and visual enhancements.
Basic website graphics (banners, icons) Ad graphics for digital campaigns
+ Create graphics for digital ad campaigns, including social media and display ads.
+ Design of infographics or motion graphics for digital content.
+ Email newsletter template designWebsite design elements
+ Custom design elements for the website, such as unique graphics or visual enhancements.
Adhoc print design support
+ Support for print design needs, such as brochures, flyers, or business cards.
Ad Campaign Setup
+Advanced keyword research and competitor analysis
+Ad copywriting for multiple ad groups and advanced ad types (e.g., responsive search ads)
+Advanced conversion tracking: Primary and Secondary conversions, ecommerce tracking, Google Tag and GA4 tracking options.
+Multiple campaign types based on needs: Search,Display, Shopping, Performance Max, Video Campaign Management
+ In-depth bid strategy and continuous optimization
+ Advanced custom audience targeting (using quality first-party data and other audiences) +Ongoing ad schedule, location and device adjustments
+ User-journey analysis
+ Advanced shopping feed management+ Advanced display and Video placement adjustments +In-depth search terms management: identifying new and under-performing keywords, negatives, testing match types, improving quality score columns
+ Setup and advanced optimization of ad extensions Comprehensive landing page recommendations and A/B testing
+ Advanced performance metrics with ROI analysisCommunication
+Weekly status meetings to ensure closer monitoring and coordination.
+Monthly performance meetings for in-depth performance review.
+Monthly strategy meetings to adapt strategies and stay agile.
+ Daily communications for prompt issue resolution and ongoing collaboration.Team Coordination
+Advanced internal management of all involved teams to ensure they are delivering as required and aligned with project goals.
Reporting
+ Insights and ROI reporting with a deeper analysis of project performance.
+ Identification of trends and opportunities for optimization.Keyword Targeting Research
+ Research and selection of keywords based on the client’s business goals, target audience, and search intent.
Technical SEO Audit and Maintenance
+ Conduct a technical SEO audit to identify issues and areas for improvement.
+ Provide recommendations for technical fixes and ongoing maintenance.
On page optimization
+ Research and recommendations for on-page optimization.
+ Implementation of on-page optimization changes.Google Business Profile optimization
+ Optimization of the client’s Google My Business profile to enhance local visibility.
+ Ensure accurate business information, images,and reviews.
Competitor Analysis
+Analysis of competitors’ SEO strategies and adjustments to stay competitive.
+Strategy adjustments based on competitor insights.
Link Building and Outreach
+Outreach for high-quality backlinks and authority-building in the industry.
+Managing and monitoring backlink profile.
Website maintenance and updates
+Regular updates for plugins, themes, and core software +Security monitoring and malware removal (if needed)
+Regular backups and disaster recovery planning
Minor content additions or changes
+Regular content changes and additions as needed Performance monitoring
+Website performance checks and recommendations
+Website enhancements (e.g., adding new features or sections)+Technical SEO optimization for improved search visibility Mobile responsiveness improvements
+Advanced performance optimization
+Custom website development and integrationsLanguage Translation management
+ Work in conjunction with global sales teams to ensure website and marketing initiatives have language translation applied
+ Review and work along with Global initiatives and new markets +Regional focussed marketing initiatives
+Collaboration for strategy adjustments to adapt to evolving market trends.
+Web metrics for each language to measure visibility and engagement. +Development of social media posts tailored for diverse audiences. +Tailored localization strategy for different regions.
+Adapting design elements to suit regional aesthetics.
