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Package 02

Growth

Move forward faster with hardworking marketing strategy that creates more opportunities for your sales team to close.

  • Content Strategy

    + Initial consultation to understand client goals

    + Basic content planning for the month

    Monthly Content Calendar

    + X2 social media posts a week across necessary social channels (x8 monthly)

    + 1 SEO optimized blog piece
    + Basic keyword research and optimization

    Monthly Reporting

    + Basic content performance metrics (page views, engagement)

  • Social media post graphics

    + Graphics to support social media posts, including images, simple illustrations, and visual enhancements.

    Basic website graphics (banners, icons) Ad graphics for digital campaigns

    + Create graphics for digital ad campaigns, including social media and display ads.

    Simple branding adjustments

    + Minor adjustments to existing branding elements, such as color tweaks or font changes.

  • Reporting

    + Standard report with no additional analysis or recommendations
    + Monthly Reporting call

    Account management

    + Management and scheduling of social posts (on max three channels) - Basic account management including calls, data tracking and channel monitoring

    Community management

    + Basic community management

    Strategy

    + Limited strategy timing across platforms

  • Ad Campaign Setup

    + Account creation and configuration
    + Basic keyword research and selection
    + Ad copywriting for one ad group
    + Basic account campaign setup and tracking: Search and Display remarketing

    Campaign Management

    + Bid adjustments, monitoring and performance tracking

    + Basic search terms management

    - adding new keywords and negative keywords

    Basic ad extensions setup

    (e.g., sitelinks, callouts)

    Basic performance metrics

    (clicks, impressions, CTR and conversions)

  • Communication

    + Fortnightly status meetings (every two weeks) to discuss project progress and updates.
    + Monthly performance meetings to review key metrics and achievements.
    + Daily communications to address urgent matters and maintain regular contact.

    Team Coordination

    + Coordination and oversight of involved teams to ensure they meet project requirements.

    Reporting

    + Standard reporting with essential project data and metrics.

    + Progress tracking and basic performance analysis.

  • Keyword Targeting Research

    + Research and selection of keywords based on the client’s business goals, target audience, and search intent.

    Technical SEO Audit and Maintenance

    + Conduct a technical SEO audit to identify issues and areas for improvement.

    + Provide recommendations for technical fixes and ongoing maintenance.

    On page optimization

    + Research and recommendations for on-page optimization.
    + Implementation of on-page optimization changes.

    Google Business Profile optimization

    + Optimization of the client’s Google My Business profile to enhance local visibility.

    + Ensure accurate business information, images,and reviews.

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